The entertainment industry is undoubtedly filled with a lot of glitz and glamour. This is what draws many young and older hopefuls to its door. As with anything in life, the good is closely accompanied by the not so good, something which many aspiring publicists fail to realise. I have compiled a list of Pros and Cons to being a publicist in the entertainment industry.
1. You are one of the very first people to either listen to or see an artist’s newest creation
2. You get first preference to all the latest product launches
3. You are privy to all the personal details artists don’t want the rest of the world to know about
4. You get to meet some of the industry’s most famous and/or infamous people
5. You get to take” selfies” with some of the industry’s most famous people
6. You always get a backstage, behind-the-scene or VIP pass
7. You get invited to the coolest parties ever
8. You get free “stuff” all the time
9. There’s always a good chance of becoming famous yourself based on your association with your clients (If that floats your boat)
10. You get to work with some of the most creative people in the world
1. There are no off days, you are always available to your client
2. You may end up handling crisis communication cases more than anything else
3. You may need to explain the difference between artist management and publicity management a few times to your client
4. If you’re good at what you’re doing, no one will ever know who you are except your peers
5. According to your clients, they will always be newsworthy, despite what the editor says
6. You’ll play therapist more often than you’d like to admit
7. No one will take you seriously in your role as publicist, they’ll all assume you’re in it for the fame and fortune
8. It’ll be harder to convince people within the industry that you actually went to school for this career
9. Not everyone will understand your role in your clients life and career
10. You will always be expected to look uber amazing not just presentable, but AMAZING
Looking at the lists above, a PR Pro may realise that there’s not much difference between this list and being a PR Pro for any other client in any other industry. And they would be correct. Whichever way you look at it, being a PR Professional requires one to relinquish a large percentage of their time to their clients. They will always need you, you will need to be available, no matter how good it is, it is just as equally daunting and tiresome.
The only difference is that you will have to deal with the nuances of that particular industry. Working with creative’s belonging to any industry requires you to hustle. Hustle to get them in this magazine, on this blog post, in this appearance; you never stop hustling and the sooner you get that, the easier it’ll be on your expectations.