The Pro’s and Con’s of being a Publicist in the Entertainment Industry


The entertainment industry is undoubtedly filled with a lot of glitz and glamour. This is what draws many young and older hopefuls to its door. As with anything in life, the good is closely accompanied by the not so good, something which many aspiring publicists fail to realise. I have compiled a list of Pros and Cons to being a publicist in the entertainment industry.
1. You are one of the very first people to either listen to or see an artist’s newest creation
2. You get first preference to all the latest product launches
3. You are privy to all the personal details artists don’t want the rest of the world to know about
4. You get to meet some of the industry’s most famous and/or infamous people
5. You get to take” selfies” with some of the industry’s most famous people
6. You always get a backstage, behind-the-scene or VIP pass
7. You get invited to the coolest parties ever
8. You get free “stuff” all the time
9. There’s always a good chance of becoming famous yourself based on your association with your clients (If that floats your boat)
10. You get to work with some of the most creative people in the world

1. There are no off days, you are always available to your client
2. You may end up handling crisis communication cases more than anything else
3. You may need to explain the difference between artist management and publicity management a few times to your client
4. If you’re good at what you’re doing, no one will ever know who you are except your peers
5. According to your clients, they will always be newsworthy, despite what the editor says
6. You’ll play therapist more often than you’d like to admit
7. No one will take you seriously in your role as publicist, they’ll all assume you’re in it for the fame and fortune
8. It’ll be harder to convince people within the industry that you actually went to school for this career
9. Not everyone will understand your role in your clients life and career
10. You will always be expected to look uber amazing not just presentable, but AMAZING

Looking at the lists above, a PR Pro may realise that there’s not much difference between this list and being a PR Pro for any other client in any other industry. And they would be correct. Whichever way you look at it, being a PR Professional requires one to relinquish a large percentage of their time to their clients. They will always need you, you will need to be available, no matter how good it is, it is just as equally daunting and tiresome.
The only difference is that you will have to deal with the nuances of that particular industry. Working with creative’s belonging to any industry requires you to hustle. Hustle to get them in this magazine, on this blog post, in this appearance; you never stop hustling and the sooner you get that, the easier it’ll be on your expectations.

How to maximize your social media reach


It is without a shadow of a doubt that whichever business you find yourself in, social media is a must in order to maximize reach with your target audience. Below I’ve listed tools you can use to design a pretty simple social media plan that maximizes reach.


  1. Video killed Text in 2018


Long gone are the days when writing a post without an image attached to it will garn any interaction. Today’s information consumer is attracted to picture content. Take this further by creating video content. Social media platforms such as Facebook and Instagram have made it possible for you to communicate with your target audience in real time, with the introduction of live video. Whatever major announcements you want to make on your page can now be made live through video. It also allows you get the reaction in real time, with audience members being able to text you while you’re live. It’s a brilliant way to gage what your audience thinks in real time. Try it out and see how it goes.


  1. Stop selling and start interacting


Don’t just tell your audience how amazing your products and/services are rather create content that will allow them to engage with you. Pick their brains using a poll, ask them questions only you can ask them. With that being said and done, you’re able to connect on a human level with your audience and watch them pay you back by well paying you for your services and products.



  1. Make social media social again


So yes we all want our pages to get the most likes, and the most followings, but remember to interact with other groups and pages too.

Comment on other pages, like other groups, be social too. Leave a comment here and there, engage on this page and that group too. Don’t just use social media to get, give a little of your time aswell. By doing this you’re putting yourself and your business in front of other audiences as well.



This is why you should carve out a chunk of time in your day and dedicate it to social media management, it really does go a long way in you maximizing your reach. Maximum reach can and will ultimately translate into maximum sales. People buy experiences and more and more brands are using social media to create experiences.


If you’ve hired a social media manager or have relinquished your duties over to an agency ensure that this is what their doing for your brand. If they aren’t then you know what to do.

What is PR really


PR is undoubtedly many things to many people. The focus of this article will look at what is PR to a small business owner, an independent artist and a marketing manager in a big corporate company. All three of these individuals need PR, but they need different aspects of PR altogether. Firstly let’s have a look at why a small business owner would need PR:


Why small business owners need PR:


Alright so let’s see, you are working on getting new clients, getting your finances in order, trying to figure out if you should hire help or not and. Your “to – do” list is literally arm length, I can assure you that writing your company blog or updating your social media accounts is literally last on that very long list. This is not because you don’t value your image or maintaining relations with your stakeholders, it simply means you just don’t have the time, energy and enough creative muscle to dive in to it.

Your company; no matter what size it is, needs to have some control over the perception audiences have of it. If you want people to think that you’re a company that cares about the community it operates in, you must drive the creation of that perception. If you want your audience to perceive you is a fun, young and very upbeat company, you have to create that perception yourself. The chances are, if you don’t someone whom you do not even know will do that for you.

So how should you go about doing this? Public Relations. You know you don’t have the time, energy and creative force to focus your attention on PR, so why not invest in it. Hire a PR intern to come do some time with you, have them handle your social media with your guidance. If you’ve got a little wiggle room in your budget, invest in either a professional practitioner or firm aligned with your needs and wants.

Yes price definitely matters, but do your best to conduct research before you put your company’s reputation in someone else’s hands. There truly is a PR agency or PR practitioner out there that will align with your needs and wants and budget. So take the dive and go for it. That is literally one less thing to tick off your list.


How about independent artists, why do you need good PR to further your career?


Whether you’re a fine artist who enjoys creating using your hands or a recording artist who enjoys creating using your voice, you need to focus on your art to be able to deliver the best. Yet here’s the catch, you need to make money from your talent, just like every other person utilising their talents and skill to live.

How can PR help you achieve this? In this case you need publicity. You need to generate as much “noise” as possible around your current work as possible. You need people to know that you are working on something, you need people to know that you are done working on something you need people to know. Generating attention on your work is a beautiful way to keep your audience involved in your working process. Doing this has become even easier nowadays with the advent rise of social media.

Social media management is a crucial tool for artists that don’t have the necessary budget that sponsored or signed artists have. This gives you a leverage in that you are able to create quality content and most importantly engaging content that both entices and informs your audience. In this case, a Social Media Manager is necessary. You can decide whether you want to hire a Freelancer, an intern or a PR agency. Again this decision will be informed by your budget and your needs and wants for our image.


Lastly why do you as a marketing manager need a PR maven on your team?


To be blunt, there really isn’t as much money in the marketing budget to fulfil all the marketing needs required by your director or CEO. They want so much more for so much less, and this is where your PR maven comes in to place. As you may or may not know, PR is more than capable of stretching your marketing budget to unheard of lengths. Getting R50 000 worth of marketing for FREE is literally common with PR.

Paying a PR agency or a PR Professional to do for you what your budget limits you to do, is nothing short of necessary. Who else will be able to butter up your stakeholders to pop out even more money towards your company? What about the press relations required to keep your media contacts pumped with news stories about your organisation? These are things that are necessary in ensuring that the image and brand of your company is controlled and maintained by your department, however all of which will cost an arm and a good fit leg to achieve. Invest in good PR and watch just how much bang for your money they’ll be able to get.